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August 1, 2017

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How to turn Public Relations Networking Efforts into a Successful Business Development Achievement?

February 7, 2016


An Unforgettable Public Relations and Business Development Experience with Alibaba Sports Group(Alisports)


Today is the last day of Chinese lunar year 2015, and I felt blessed with all the remarkable experience that I had for this entire year, especially thankful to this one which gave me more faith in doing what I am most passionate about---PR networking and international business development.


It is an incredible memory of initiating the partnership between Ronaldo Academy (RA)and Alibaba’s (the largest internet company in China) Sports Group (Alisports) through strategic public relations and business development efforts - Built trust with China’s sports industry leaders, created $10+ million revenue business opportunity.

Dreams have no limits & Thoughts are things


One day in September, 2015, through wechat, Mr Carlos Wizard Martins told me that one of his dreams would be to meet Jack Ma—Founder of Alibaba group with Ronaldoin China. Though he sounded like telling a joke, it was like planting a seed in my heart, challenging and exciting.


As the popular Chinese saying goes: Dreams are necessary, what if you accidently realize them?


But, how?


Leaders don’t wait, they act on:


Doing research about Jack Ma—Background, hobbies & passion, recent activities, investment records, speeches on China’s economic trends, Merge & Acquisitions…


Reading news about entrepreneurial & investing environment in China, especially Sports Industry in 2015, keeping the general background info in mind and seeking opportunities for Ronaldo Academy.


I noticed a friend on wechat who posted sports industry business related news/pics every day, curious and interested, I took the initiative to contact him, learned that he is a partner and chief editor of the first sports & business media start up in China. Approached him many times for getting suggestions about who to contact and how to set up meetings for RA with China’s leaders etc. At first he was not really willing to help since it was “big request” any way. Then, I changed my strategy from direct asking to relationship building—Guan xi, a special networking culture in China (as you may know, sometimes to deal with media person, you have to use it).  Upon Chinese Mid-autumn day, I sent him a hongbao (red envelope) as greeting & best wishes through Wechat (a popular function on wechat, allowing people to send rewards, bonus money to friends or family). After 3 days he replied me on wechat: I will introduce our chief reporter, Miss Fu, she writes a lot about soccer industry and interviews many executives from sports companies……