Consumers amongst all ages want products and services that are friendly, innovative and trustful amongst other things.
The older generation in China was brought up behind a cultural wall, leading to the Chinese Revolution and ultimately China opening its shores to the world in 1979. The population of already surpasses that of the entire population of the United States and over 90 percent own a smartphone.
Furthermore are projected to be key market determiners in China’s ambitious quest for economic dominance within the next 5-10 years. They are going to have a lot of influence not only in China but globally, affecting me and you. Marketing to this important yet cultural dynamic market has proven to be prudential for global brands. Companies have long realized the economic power and influence this 400m+ market will implicate globally and determining trends.
Yingfluence introduced the idea of CQ 2.0 – Digital Cultural Intelligence. Our mission is to build bridges that will foster entrepreneurial success, peace and prosperity for both consumers and businesses.